2/C over 2/C swatch binder insert, copy clip premium "tail"; promoting use of website to order products.

Concept, Design, Copy, Illustration, Execution.

COMMENTS: Printed on a translucent sheet with two different spot colors on front and back sides. Backprint white reversed type and red arrows show through stock to the front side. Copy plays on the physical translucency theme.

Kapco Graphic Products Website Promotion